All posts in "Sales"
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5 Marketing Psychology Hacks That Even Freud Couldn’t Resist

By Brian Horn
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Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Although Freud’s theories have fallen out of favor in the world of psychology, his name still holds cachet in the world’s collective psyche. He’s still a pioneer when it comes to understanding people’s deepest motivations—something particularly useful if you want to motivate someone to purchase. People buy because of what they feel, not necessarily what they […]

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The Secret To Keeping Calm When Closing A Big Client

By Brian Horn
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Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Whether you work for yourself or someone else, there may come a time that you are responsible for selling your product or service to potential buyers in a presentation format. Giving a presentation can be hugely daunting. After all, fear of public speaking is one of the most common fears among humans everywhere. However, it […]

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“Magic Trick’ That Gets Marketers 3 Referrals From Every Client

By Brian Horn
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Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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You need fresh blood to keep your business thriving. But, getting to those prospects is the tricky part. No one likes cold calling. Purchased leads are always a little iffy. When it comes to new potential business, referrals are where it’s at. A referral from a friend or colleague is gold. Your current customers know […]

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