5 Marketing Psychology Hacks That Even Freud Couldn’t Resist
By Brian Horn
Co-Founder at Authority Media Group, LLC
Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Although Freud’s theories have fallen out of favor in the world of psychology, his name still holds cachet in the world’s collective psyche. He’s still a pioneer when it comes to understanding people’s deepest motivations—something particularly useful if you want to motivate someone to purchase. People buy because of what they feel, not necessarily what they […]
