All posts in "Seth Godin"
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The magic of a book launch

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

Today is launch day for my new book. Thanks to fast-clicking readers and alumni, it’s already a bestseller. You can check out some of the advance reviews. And the Financial Times picked it one of November’s books of the month. And 800CEOREAD just long listed it as one of the best marketing books of the year… Lots […]

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The magnetic generosity of the network effect

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

If you share a pizza with a large crowd, no one will be very satisfied. But if you share an idea with a group, it creates cultural impact and becomes more valuable as it spreads, not less. Most of the time, we adopt the scarcity model of pizza. “I don’t have that much, and if […]

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Simply awake

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

Not groggy, not zoned out, not hyper, merely awake. Aware of what’s around us. Present. Seeing things clearly, hearing them as if for the first time. How often are we lucky enough to be awake? Mass media, social networks, marketers—they rarely help us become awake. They seek clicking, buying, fearful zombies instead. The people we […]

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Get your memo read

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

The unanticipated but important memo has a difficult road. It will likely be ignored. The difficult parts: a. no one is waiting to hear from you b. you need to have the clarity to know who it’s for, what’s it for and precisely what you want them to do c. you have to have the […]

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It’s not a bucket

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

Filling up a bucket might not be fast or easy, but you can easily measure your progress. Patience isn’t difficult, because you can see it getting filled. Most of what’s important to us, though, doesn’t show itself this way. Drip by drip is how we build things, but we can’t see it. One more “no,” […]

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If what you’re doing isn’t working

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

Perhaps it’s time to do something else. Not a new job, or a new city, but perhaps a different story. A story about possibility and sufficiency. A story about connection and trust. A story about for and with, instead of at or to. Bootstrapping your way to a new story about the world around you […]

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Understanding random testing

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

There are two good reasons to do random testing. The first is that you’re working with a homogenous or expected distribution, and the cost of letting something defective slip through is pretty low. For example, the chef doesn’t have to taste every single serving before it leaves the kitchen. Quality manufacturing is based on the […]

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Who cares?

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

On almost every issue that divides the electorate (in the US and abroad), the group that gets out the vote will win. In most elections, the more some candidates spend, the more disillusioned the electorate becomes. The goal is to keep the opponent’s supporters from caring enough to vote. These are not unrelated facts. We’re […]

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The steering wheel and the guardrails

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

Your car may have a powerful engine, but if the steering wheel is out of whack, it’s probably a mistake to simply drive faster. And putting in premium gas and removing the muffler doesn’t help much either. And if you’re driving on a crowded road, it makes no sense to hit the gas and tell […]

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Persistence vs. consistent

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

Persistence is sort of annoying. Consistency, on the other hand, is the happy twin brother of persistence. Consistent with your statements, consistent in the content you create, consistent in the way you chip away at the problem you’re seeking to solve. Persistence can be selfish, but consistency is generous. And the best thing is that […]

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