All posts in "Social Media"
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Four Ways Businesses Can Optimize Social Media Usage

By MikeRana
MikeRana

I am a writer, blogger, and activist whose days are divided into two columns:  Retail merchandising and blogging about technology, social media trends, and discussing future trends in the world of hiring.

My social links:  Facebook, Twitter, LinkedIn, and Pinterest

Please be sure to send a note with your LinkedIn request (mobile users:  press the three dots and choose "personalize invite.")

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Social media is now as tied to our lives as our Social Security Number; it’s how we communicate with others and share information.  We now use it to apply for work, to conduct business transactions, and advertise our services to others. Chances are if you’re reading this, you’re on at least one social network, probably […]

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The 5 Worst Social Media Tips Of All Time

By Aris Jerahian
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Aris Jerahian

An industry leader, an author and a speaker with more than 30 years of client management, marketing and consulting experience. He is the author of "Courage to Change," which aims to help readers improve both their professional and personal lives, and serves as a council member advisor for Gerson Lehrman Group.

As a brand strategist, Aris works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with the social web, Aris helps companies understand the power of controlling their brand.

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Many people claim to be social media “experts.” Just because someone has built a large following on social media, does not make him a social media expert. It does not also make him an experienced social media marketer. As a true social media professional, I have gathered together all the wrong information that is being […]

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Avoiding Ghost Followers on Instagram

By Joel Joseph
Joel Joseph

Joel Vicent Joseph is an Entrepreneur, Actor, Writer, Musician and Digital Marketing Influencer, 

He writes about Digital Marketing and Success. 

Follow me on Instagram Twitter &  Facebook

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Instagram has more than 700M+ monthly active users. It is now the place where companies and personal brand are looking into grow and increase visibility. Building your personal brand via Instagram platform is very important. People would like to know more about you, get to interact with you and sometimes try to share opinions direct […]

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7 Ways To Get Attention On Social Media

By Brian Horn
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Brian Horn
Co-Founder at Authority Media Group, LLC
Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Every marketer and entrepreneur wants to know the best ways to get attention on social media. Facebook, YouTube, LinkedIn, Instagram and Twitter are full of potential prospects.  But how you do stand out? “Being memorable equals getting picked.” This quote was made popular by Jeffrey Pfeffe, who is a successful author and management expert. It says […]

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Social Media Headlines: The Ultimate Resource

By Brian Horn
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Brian Horn
Co-Founder at Authority Media Group, LLC
Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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We’ve been testing social media headlines for a while now with our blog and the Authority Alchemy Podcast content. So, I want to get into what we’ve discovered in our own tests, then give you SWIPE FILE and finally show you some good resources for coming up with compelling headlines. Imagine this… You have a killer idea […]

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10 LinkedIn Mistakes You Should Avoid If You’re a Marketer

By Brian Horn
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Brian Horn
Co-Founder at Authority Media Group, LLC
Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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There some specific LinkedIn mistakes you should avoid if you are a marketing consultant looking to add more clients to your business. As of January 2015, there were 332 million people on LinkedIn. 41 percent of U.S. internet users with an household income of more than $75,000 use LinkedIn. In short, the platform presents a great […]

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How to Find Potential Clients on Facebook

By Brian Horn
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Brian Horn
Co-Founder at Authority Media Group, LLC
Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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So you want to know how to find potential clients on Facebook for your marketing consulting business? Well, there are 1.5 billion people who have Facebook accounts. Close to 1 billion of these individuals are active on a daily basis. 40 million of these are small business owners. What does this mean for you as […]

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Reinvigorate Your Dead LinkedIn Profile

By Brian Horn
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Brian Horn
Co-Founder at Authority Media Group, LLC
Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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In an age of social media, a bio page on your website is no longer good enough. An active presence on LinkedIn is essential, but a focused, engaging profile is even more important. A poorly-written profile with a bad photo will not just fail to capture new leads — it may also hamper your offline job […]

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