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How Blockchain Can Help Improve Digital Marketing

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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This is How Blockchain Can Help Improve Digital Marketing Edelman’s 2018 trust barometer shows that public trust in government, media, and businesses is either stagnant or declining all over the world. Even peer-to-peer trust is declining, as people begin to mis-trust what their contacts say on social media. This, of course, carries over into marketing and […]

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18 of the Best Product Page Design Examples We’ve Ever Seen

By lkolowich@hubspot.com Lindsay Kolowich

If you look at how product pages take shape across different companies, it’s clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements. Still other companies create delightful product […]

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Unfriend Anyone Who Sends You Baseball Footage

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps like Meerkat and Periscope, since play is licensed content and MLB policy prohibits fans from taking live video.

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How Paywalls Prevent News Scoops

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

There are a couple of points to be made about the metered pay model that I have yet to see addressed by newspaper execs, all of whom seem to put very brave faces on their digital futures. But there is no mistaking the abject fear in their voices for sincerity.

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Who Is To Blame When Your Dumb-Assed Idea Bombs?

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

In a transparently desperate attempt to pander to social media’s clickbait mentality, McDonald’s in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs.

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This Bud's For Me? Really!?! Just Me?

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

If I read one more story where someone claims that today’s consumer wants everything customized, personalized or “the way THEY want it,” I think I am going to send some highly personalized bile onto my totally un-customized shirt.

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AT&T Presses Judge To Dismiss Throttling Case

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

The Federal Communications Commission’s new approach to broadband deprives the Federal Trade Commission of the ability to sue AT&T for throttling wireless subscribers, the company says in new court papers.

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Poll Results: Get Over Being Hated By The Public

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

The other day I was reading a byliner in The Guardian about how much people hate and/or distrust advertising (again/still) — but I was stopped by the data used to support the premise. One source was a survey conducted in September 2010 and another from 2011.

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Senate Democrats Reintroduce Bill To Curb Data Brokers

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. The Data Broker Accountability and Transparency Act empowers consumers to stop the use and sale of their personal information by data brokers.

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Cartoon Network Urges 11th Circuit To Reject Appeal In Video Privacy Case

By Seth Godin
Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

The Cartoon Network is asking appellate judges to reject Android user Mark Ellis’s request to revive his video privacy lawsuit. The company argues that transmitting Android devices’ 64-digit identifiers — combined with names of videos that users watched — to an analytics company doesn’t violate the federal Video Privacy Protection Act.

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