Not Wall Street.
As we race toward a post-literate world, the surprising shortcut is compelling indeed: Learn to write.
Audiobooks outsell print. AI can turn text into speech. People scan, they don’t read.
Doesn’t matter. Learn to write.
Yes, it would be great if you could become a full-stack developer. If you put in the hard work to be a civil engineer or a mathematician on the cutting edge. But most people were persuaded from an early age that this isn’t the work for them.
If you’re an actor, being able to write means that you can cast yourself.
If you’re a marketer, being able to write means you can tell your story.
If you’re looking for a job, being able to write makes you part of a special minority.
Writing is organized thinking on behalf of persuasion.
Writing is your opportunity to stand out, to pitch in and to make a difference.
And you don’t need a permit or equipment. You don’t need an insider’s edge, or money either.
Writing may be the skill with the highest return on investment of all. Because writing is a symptom of thinking.
For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.