Royal Agio Cigars partnered with Dubai Duty Free in a high-profile Balmoral Añejo XO campaign. To celebrate Chinese New Year at the airport, Royal Agio Cigars selected 50 boxes of their premium Balmoral Añejo XO Gran Perfecto FT Limited Edition. The promotion resulted in a 40% sales increase for the premium Balmoral Añejo XO cigar range.
The campaign targeted travellers during the airport’s Chinese New Year festival month, taking place from February 5 to 19. All selected cigar boxes featured the number ‘8’, an important number in Chinese culture, symbolising prosperity and good fortune.
The limited edition cigar boxes, containing 10 handmade cigars, were placed on an eye catching display. The display gained additional attraction thanks to a special brand ambassador who actively engaged travellers during the promotion.
Exclusive partnership with Dubai Duty Free
Royal Agio Cigars Global Travel Retail Manager, Gertrude Stormink said: “We were excited to launch Balmoral Añejo XO Gran Perfecto FT Limited Edition in Global Travel Retail through an exclusive partnership with Dubai Duty Free.
Dubai is an important international hub for Global Travel with more than 88 million passengers on a yearly basis. Over the past few years our partnership with Dubai Duty Free has helped build the premium hand- and machine made cigars category in the region, so we’re thrilled to have offered this special release exclusively to their customers.”
Provide shoppers with the latest and greatest products
“We were delighted to offer limited production Balmoral Añejo XO Gran Perfecto FT Limited Edition premium handmade cigars in our Duty Free stores. As one of the world’s leading Duty Free international airports, we are committed to providing our shoppers with the latest and greatest products, and our partnership with one of the world’s leading cigar manufacturers, Royal Agio Cigars, supports this mission.
It’s great to see our customers genuinely appreciate this premium, limited edition handmade cigar and we are looking forward to releasing more exciting cigar offerings in the future”, said Saba Tahir, Senior Vice President-Purchasing, Dubai Duty Free.
Truly inspirational cigar smoking experience
The Añejo XO line is a preferred premium cigar line amongst cigar aficionados and has consistently received high ratings from the internationally acclaimed Cigar Journal.
It delivers sophisticated, complex notes of cedar, cacao and peppery spices that finish with a smooth, underlying natural sweetness for a truly inspirational cigar smoking experience. The cigar boxes with 10 handmade cigars are sold at Dubai International Airport for $150 per box.
For more information about Balmoral Anejo XO in Asia, please contact Hans Rijfkogel at Asia Marketing Services.
Royal Agio Cigars
Royal Agio Cigars is a leading global manufacturer of premium cigars offering internationally renowned brands such as Balmoral, Panter and Mehari’s. Established by Jacques Wintermans in 1904 and currently headed by Boris Wintermans (4th generation), Royal Agio Cigars continues to be an independent family company of cigar makers with headquarters located in Duizel, Holland.
During the company’s 100 year anniversary, Agio Cigars was awarded the Royal warrant of appointment by Her Majesty, Queen of the Netherlands, formally changing the company name to Royal Agio Cigars. Today, Royal Agio cigars are distributed to more than 100 countries globally, with production facilities located in the Dominican Republic, the Netherlands, Belgium, and Sri Lanka.
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