Last week I received a raving testimonial from one of my clients.
Most business owners when they get a testimony or a good review, the only place they put it is on the “Testimonials” page, which is fine but not enough to attract new business.
In this article, I want to show you five more ways to leverage your testimonials.
But first, why are testimonials so effective?
They build trust. Whether your clients are raving about what your product has done for them or about the great service you gave, they’re telling your visitors that you are an authority in your field.
They aren’t self indulgent. Because testimonials aren’t in your words, they stand out as candid and unbiased accounts of how well your service works.
They also overcome doubt. A solid testimonial has the power to convince even the toughest prospects that your company made a difference in your customer’s life–and can help them, too.
Now that we understand “why” they are so effective, I want to show you five powerful ways you can leverage your reviews and attract more potential clients.
The goal is to position yourself as an expert and the leader in your field, so you can attract your specific ideal client and charge what you really worth.
Here are the five ways to leverage your testimonials:
1.) Share it in a newsletter. The first thing you should do is share it with your followers and readers – just like I did last week with Tarek’s testimony.
2.) Share it on your social media channels. On Facebook, I shared it on my personal page as well in some of the groups I belong to.
3.) Embed it in another video. I did this for a video I created for a Thank You page. In the video, I reviewed a couple of before-and-after case-studies. I used the testimonial video to enforce the amazing results my clients get from their work with me and from their websites. Adding Tarek’s video testimony made it look more authentic and real. You can do the same with written reviews but I think in this case, a video is more powerful.
4.) Embed it in an automatic series of emails. You want to remind your readers of the results they can get from working with you. I would follow it with a strong call-to-action to schedule a session with me and a link to my online calendar.
5.) Incorporate it in a pop-up opt-up form. I did this by making it run automatically so it starts playing without the need to press the play button.
The result: I got so many leads from it that I had to pause it for a while. Just Amazing!
As a business owner, you should place your testimonials and reviews on every page of your site. From your home page to your service page and even on your contact page.
The trick is to do it in a way the is seamless with the content of the page.
The best and most effective testimonials should state where the client was before (pain stage) and how your services helped him to overcome their problem (happy stage). That’s it.
They should be short and to the point.