Entrepreneur, Matthew Peck, was selected to open an authority media agency in Greenville that will focus on serving the Local Business Owners.
Peck‘s agency, Matthew Peck Agency, will help entrepreneurs position themselves as an authority in their market using different forms of media.
“Standing out in the marketplace has gotten harder, but with the right system it doesn’t have to be.,” said Peck.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority branding and positioning tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority branding and positioning services is growing due to the recent media coverage, and Matthew Peck Agency will service that need.
Peck said, “I understand what it’s like to own a small business, I’ve been in the trenches and I know what it takes to be successful..”
For more information on Matthew Peck and the Matthew Peck Agency please visit https://www.Mpeck.Agency or call 864-356-1738.
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