Meaningless

There are words that now have no meaning at all.

Literally no meaning.

We write them to take up space. To make ourselves seem more serious or smarter.

We speak them to give ourselves a pause, a moment to catch up to our riff.

‘Well’ and ‘so’ have been doing this work for a long time, but add to that the more syllabic words like ironically, literally, and hopefully.

And don’t forget all the adjectives, beginning with ‘very’  and ‘really’ that (ironically) make something sound smaller, not bigger.

When you remove meaningless words, the power of your words goes up.

Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

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