Next to the competition

On Fisherman’s Wharf, there’s one restaurant after another. Is that a smart place to open a business, right next to all the others?

At the bookstore, there are tens of thousands of books, each competing to find a reader.

The thing is, books are impossible to sell when there aren’t a lot of books around. They don’t sell many books at Macy’s.

The biggest competitor most marketers face is “none.” Inaction always has the biggest market share of all.

The surprising solution is to be surrounded by competition. Because that changes the question from, “if?” to “which?”

Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

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