Privacy & Cookie Policy

Last updated: February 2025  ·  Valley Marketing Group Limited t/a Marketing Insiders

1. Who We Are

This website is operated by Valley Marketing Group Limited, trading as Marketing Insiders.

• Registered company name: Valley Marketing Group Limited
• Trading name: Marketing Insiders
• Registered in: England and Wales
• Data controller contact: hello@marketinginsiders.com

For the purposes of UK GDPR, Valley Marketing Group Limited is the data controller for personal information collected through this website.

2. What Personal Data We Collect

2.1 Information you provide directly

When you book a discovery call or complete any form on this website, we may collect:

• Your name
• Your email address
• Your phone number (if provided)
• Your business name and website
• Any other information you voluntarily provide in form fields or during the call

2.2 Information collected automatically

When you visit this website, we and our third-party service providers may automatically collect:

• IP address and approximate location (country/region)
• Browser type, version, and operating system
• Pages visited and time spent on the site
• Referring website (how you arrived at our site)
• Device type (desktop, tablet, mobile)

3. How We Use Your Data

We use your personal data for the following purposes:

• To process booking requests - to schedule and manage discovery calls with you
• To communicate with you - to respond to enquiries and send information relevant to your call or our services
• To follow up after a call - to send proposals, resources, or next steps as agreed
• To improve our website - to understand how visitors use the site and make improvements
• To comply with legal obligations - where required by law or regulation

Legal basis for processing

We rely on the following lawful bases under UK GDPR:

• Legitimate interests - for analytics, website improvement, and follow-up communication related to your enquiry
• Contract performance - when processing your booking or enquiry to take steps prior to entering a contract
• Consent - where you have explicitly agreed, such as opting in to marketing communications
• Legal obligation - where we are required to process data to comply with applicable law

4. Cookies and Tracking Technologies

Cookies are small text files placed on your device when you visit a website. We use cookies to make our website work, to understand how it is used, and to support our booking system.

4.1 Essential cookies

These cookies are necessary for the website to function and cannot be disabled. They include:

4.2 Third-party cookies

This website uses the following third-party services which may set their own cookies:

4.3 Managing cookies

You can control cookies through the banner shown on your first visit to this site. You can also manage or delete cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the site, including the booking system.

For more information on managing cookies, visit www.allaboutcookies.org.

5. Who We Share Your Data With

We do not sell your personal data. We may share it with:

• GoHighLevel (HighLevel Inc.) - our CRM and booking platform, which processes your appointment and contact data on our behalf as a data processor
• Our team members - who need access to your information to deliver our services
• Legal and regulatory authorities - where required by law

Where we share data with third parties, we ensure appropriate data processing agreements are in place.

6. International Data Transfers

Some of our third-party service providers (including GoHighLevel) are based in the United States. Where your data is transferred outside the UK or European Economic Area, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the relevant authority.

7. How Long We Keep Your Data

• Enquiry and booking data - retained for up to 2 years from last contact, or for as long as necessary to manage a potential or active client relationship
• Client records - retained for 6 years following the end of our engagement, in line with standard UK business and tax record-keeping requirements
• Website analytics data - retained in aggregated or anonymised form indefinitely; identifiable data retained for up to 26 months

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access - to request a copy of the personal data we hold about you
• Right to rectification - to request correction of inaccurate or incomplete data
• Right to erasure - to request deletion of your data in certain circumstances
• Right to restriction - to request that we limit how we use your data
• Right to data portability - to receive your data in a structured, machine-readable format
• Right to object - to object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent - where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, please contact us at hello@marketinginsiders.com. We will respond within 30 days.

9. Right to Complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's supervisory authority:

We would, however, appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website is served over HTTPS, and access to personal data held in our CRM is restricted to authorised team members.

11. Links to Other Websites

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies separately.

12. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will be revised accordingly. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this policy or how we handle your personal data, please contact us:

• Email: hello@marketinginsiders.com
• Trading name: Marketing Insiders
• Legal entity: Valley Marketing Group Limited
• Registered in: England and Wales