For more than 30 years, Judy Robinett has been recognized as a corporate leader and entrepreneur whose ideas have captured the imaginations of hundreds of followers, leading them to success with their own start-up companies. In recognition of the difficulty in finding start-up funding for new businesses, Robinett is offering a distillation of her business acumen in her new book, Crack the Funding Code: How Investors Think and What They Need To Hear to Fund Your Startup. The book is set to launch on February 5, 2019, with a Kindle release at a discounted price on February 19.
Crack the Funding Code covers Robinett’s experiences in the world of “angel investing” and venture capital. In order to secure corporate funding, Robinett stresses that entrepreneurs need a strategic pathway in order to be successful. “Lack of funding is one of the biggest reasons small businesses fail,” notes Robinett. “In fact, in 2016, almost a third of all small business owners reported a lack of access to adequate capital. That means these businesses could not grow and expand as they should.”
According to Robinett, most business owners take the wrong approach to finding funds. They believe that loans or personal savings are the only vehicles for finding startup capital, when in fact they can often interest investors in their projects by taking the right steps. Readers will learn Robinett’s secrets to finding investors, creating compelling pitches and structuring deals to secure money to expand and grow.
Kevin Harrington of “Shark Tank” and “As Seen on TV” fame notes that Robinett “is the real deal . . . offering access to ‘insider’ secrets . . . with wisdom drawn from both sides of the table.” Crack the Funding Code promises to help both startup and established business owners find the funding they need to pursue their own dreams and reach their financial goals.
For a limited time, Robinett is offering pre-orders of her book with bulk purchase discounts at her website. The official book launch will take place on February 5, with a discounted Kindle launch on February 19. For more information, visit the website.
About Judy Robinett: Judy Robinett is a recognized startup funding expert, a bestselling author and keynote speaker, and respected investor. She has been featured in Fast Company, Forbes, Vogue, CNN and Bloomberg Businessweek. With more than 30 years of business in the public and private sectors, she has been the CEO of several companies, as well as served on the advisory boards of many venture capital firms.
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