Situational spending

Consider:

You’re on the plane, headed home after a conference. The flight attendant says, “This flight is oversold, and we’re paying people $300 to take the flight that leaves in an hour.” Do you stay in your seat?

You’re at the gate, different city, different flight. The gate agent says, “for $300 more, I can put you on a flight that leaves an hour earlier.” Do you pay the money?

You’re at the car dealer, about to buy a $50,000 car. The salesperson asks if you want the $300 rustproofing. Do you buy it?

What’s the difference between a bank that pays you just a little bit less interest (costing you $300 a year in lost income) and one that slaps on a $300 charge because you didn’t check a box on a form?

Money is a story.

Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

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