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Five Ways To Leverage Testimonials For More Sales

By Sarit Lotem
Sarit Lotem is a web design and marketing expert, and Amazon bestselling author. She is the owner and CEO of
Sarit helps business owners and entrepreneurs to transform their websites from an online flyer to a lead generating machine. With more than 10 years of experience, Sarit has worked with hundreds of clients and has been featured in various business magazines such as the Huffington Post, Forbes, Chicago Tribune, and 
Latest posts by Sarit Lotem (see all)

Last week I received a raving testimonial from one of my clients. Most business owners when they get a testimony or a good review, the only place they put it is on the “Testimonials” page, which is fine but not enough to attract new business. In this article, I want to show you five more ways to leverage […]


Marketing, Meet Product: Why Product Data Should Shape Your Marketing Strategy

By Elle Morgan

Elle Morgan is the Marketer and Evangelist at Woopra, the leader in real-time customer analytics. Her core mission is to help businesses cultivate data-driven cultures by transforming real-time insights into actions. Her work and research focus on the humanization of data - bringing faces to the faceless numbers - in order to deliver an unparalleled customer experience.

She combines her nine years of marketing experience with a deep understanding of best practices.

Trust me; I’ve been there. A guilt-like feeling sinking into your stomach as you walk over to the engineering team with a data request for the upcoming board meeting. Even worse, many times I knew that a little more information would bring greater insight, but decided not to walk over at all for fear of […]


7 Steps to Becoming a Leader in Your Market

By Brian Horn
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Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular […]