Marketing, Meet Product: Why Product Data Should Shape Your Marketing Strategy
By Elle Morgan
Elle Morgan is the Marketer and Evangelist at Woopra, the leader in real-time customer analytics. Her core mission is to help businesses cultivate data-driven cultures by transforming real-time insights into actions. Her work and research focus on the humanization of data - bringing faces to the faceless numbers - in order to deliver an unparalleled customer experience.
She combines her nine years of marketing experience with a deep understanding of best practices.
Trust me; I’ve been there. A guilt-like feeling sinking into your stomach as you walk over to the engineering team with a data request for the upcoming board meeting. Even worse, many times I knew that a little more information would bring greater insight, but decided not to walk over at all for fear of […]