All posts in " marketing strategy "

15 Visual Content Tactics You Can Steal From Influencers

By Walter Lim

Walter Lim is a social media marketer, brand storyteller, digital geek, and trainer. Director of Cooler Insights, a boutique content marketing agency, he loves to help businesses create, nurture and grow winning brands through storytelling, content marketing, social media, and PR. Follow his blog ( for the latest insights in content marketing, social media, and brand storytelling.

Latest posts by Walter Lim (see all)

When it comes to social media marketing, the old saying “a picture is worth a thousand words” holds true. With the vast amount of content clutter on the web, marketers need to use arresting visuals and captivating images to grab your viewers’ attention, influence their buying decision, and get your message across. According to a […]


9 B2B Facts That You Should Already Know – But Probably Don’t

By Elijah Masek-Kelly

Elijah Masek-Kelly is the Managing Director of Powerful Outreach. With a strong background in Content Marketing, Elijah knows exactly what to say and when to say it.

B2B marketing isn’t a mystery. In fact, it’s the bread and butter of many people’s success. If you are new to the market – welcome! You have a lot of catching up to do. If you’ve been around and you think you are on top of everything – consider this a test of your B2B […]