All posts in " Marketing "

Your Brand Is An Expression Of What You Do, Not What You Say

By Dave Wakeman

If I’m any indication of the general tone of the marketing and branding conversation as a whole, there has been a renewed emphasis and attention to the concept of branding and brand building lately. I recently received an email from Chris Brogan that talked about having no choice but to be a brand. I saw a […]


Return On Relationships: How We Built An 8 Figure Biz By Word Of Mouth

By Aaron Thomas

A. Ralph Thomas writes success stories about entrepreneurs and business owners.

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John D. Bruno and Mike Crosby built what is now Key Metal Refining LLC (KMR), into a successful eight figure business buying used catalytic converters and recovering Platinum Group Metals (PGMs) from them. The company has been able to grow in spite of industry consolidations, fierce competition, and shrinking margins. Company President John D. Bruno […]


9 B2B Facts That You Should Already Know – But Probably Don’t

By Elijah Masek-Kelly

Elijah Masek-Kelly is the Managing Director of Powerful Outreach. With a strong background in Content Marketing, Elijah knows exactly what to say and when to say it.

B2B marketing isn’t a mystery. In fact, it’s the bread and butter of many people’s success. If you are new to the market – welcome! You have a lot of catching up to do. If you’ve been around and you think you are on top of everything – consider this a test of your B2B […]


The 5 Worst Social Media Tips Of All Time

By Aris Jerahian
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An industry leader, an author and a speaker with more than 30 years of client management, marketing and consulting experience. He is the author of "Courage to Change," which aims to help readers improve both their professional and personal lives, and serves as a council member advisor for Gerson Lehrman Group.

As a brand strategist, Aris works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with the social web, Aris helps companies understand the power of controlling their brand.

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Many people claim to be social media “experts.” Just because someone has built a large following on social media, does not make him a social media expert. It does not also make him an experienced social media marketer. As a true social media professional, I have gathered together all the wrong information that is being […]


3 Keyword Creation Strategies To Quickly Rank Your Content

By Ezekiel Oluwafemi

A Marketing Leader, and Business Coach with many years experience in marketing and consulting. The CEO of Femstic Marketing & Media He has helped many small business to increase their popularity online with the help of Content marketing and Email Marketing.

As a Social Media Manager, Ezekiel works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with SEO.

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It’s absolutely no secret that ranking your content in the search engines requires optimizing for the right keywords. The types of keywords you have to target has totally changed since the early days of SEO. Years back, all you had to do to rank for “Restaurant” is to just add few pages to your web […]


Five Ways To Leverage Testimonials For More Sales

By Sarit Lotem
Sarit Lotem is a web design and marketing expert, and Amazon bestselling author. She is the owner and CEO of
Sarit helps business owners and entrepreneurs to transform their websites from an online flyer to a lead generating machine. With more than 10 years of experience, Sarit has worked with hundreds of clients and has been featured in various business magazines such as the Huffington Post, Forbes, Chicago Tribune, and 
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Last week I received a raving testimonial from one of my clients. Most business owners when they get a testimony or a good review, the only place they put it is on the “Testimonials” page, which is fine but not enough to attract new business. In this article, I want to show you five more ways to leverage […]


Marketing, Meet Product: Why Product Data Should Shape Your Marketing Strategy

By Elle Morgan

Elle Morgan is the Marketer and Evangelist at Woopra, the leader in real-time customer analytics. Her core mission is to help businesses cultivate data-driven cultures by transforming real-time insights into actions. Her work and research focus on the humanization of data - bringing faces to the faceless numbers - in order to deliver an unparalleled customer experience.

She combines her nine years of marketing experience with a deep understanding of best practices.

Trust me; I’ve been there. A guilt-like feeling sinking into your stomach as you walk over to the engineering team with a data request for the upcoming board meeting. Even worse, many times I knew that a little more information would bring greater insight, but decided not to walk over at all for fear of […]


Brand, Align, Influence and Position

By David Birchall
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Dave first brought the interest in Small Businesses to the Universities of Lancaster, Salford and Central Lancashire by creating workshops and selling them to the Universities with Development funding from UK Gov.

Was a Policy Adviser for Federation of Small Businesses on Education, Training and Business Development appearing on Government Select Committee Hearings for the FSB.

He is now working with the Lake District National Park Authority Business Task Force in helping to deliver inclusion and benefits from the newly formed English Lakes World Heritage project.

Enjoys holding sessions with owner managers on developing their branding and marketing methodologies for being noticed and winning customers.
David Birchall
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Branding is so important in today’s business world, no matter what you do. Creating a brand explains who you are and what you do quickly to potential customers. Your brand is what you do, what you believe in and aspire to through your products and services for the benefit of your customers. Your brand must […]


7 Steps to Becoming a Leader in Your Market

By Brian Horn
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Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular […]