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The Only Way Out of Your Rut Is Up

By David Birchall
David Birchall
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David Birchall

Dave first brought the interest in Small Businesses to the Universities of Lancaster, Salford and Central Lancashire by creating workshops and selling them to the Universities with Development funding from UK Gov.

Was a Policy Adviser for Federation of Small Businesses on Education, Training and Business Development appearing on Government Select Committee Hearings for the FSB.

He is now working with the Lake District National Park Authority Business Task Force in helping to deliver inclusion and benefits from the newly formed English Lakes World Heritage project.

Enjoys holding sessions with owner managers on developing their branding and marketing methodologies for being noticed and winning customers.
David Birchall
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Some of you may have heard of the old saying that… “A Rut is a Grave Without Front and Rear Ends. (One continuous trench)” Yes, we all seem to find our own Rut at some point in our working life and with some of us in other parts of our lives. Sometimes extricating yourself from […]


How eCommerce Is Rapidly Evolving For Marketers

By Megha Parikh
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Megha Parikh

Megha Parikh is an experienced digital marketing specialist handles many aspects of marketing such as identifying a target market, helping to create a brand image, creating marketing campaigns and tracking marketing effectiveness.

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Consumer demands and their behavior is ever-changing and ever-growing. So, in order to keep pace with their expectations, the online market is striving hard to establish themselves in the eyes of their customers. It has been more than 20 years since the first online deal took place and internet shopping initiated. From then till now, […]


7 Steps to Becoming a Leader in Your Market

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular […]