The landing page enables consumers to create the first impression of your business. A user only needs seven seconds to decide whether to proceed to browse through your products or look elsewhere. Therefore, here are seven elements to ensure your landing page helps you land those visitors and turn them into loyal customers.
- Transparent navigation
The main aim of the landing page is to entice users to buy your products or services. Therefore with a maximum of three clicks, your page should take them to the “buy now” button without any unnecessary detour links incorporated within it. The linked pages should allow the user to learn more about the business without giving them irrelevant information that may cause them to leave the site and not return. Here is a great example of this at KIND Handmade Soap.
- Substance over flash
A web designer who tries too hard to attract consumers by incorporating some blinking buttons or click-baits knows that the products are probably substandard. Therefore he wants to lure in consumers using flashy methods. A business that is confident that it has high-quality products will instead invest in giving the consumer relevant information about the company to enable them to make an informed decision. It is not about pitching your goods but providing useful facts to let the prospective buyer learn more about the goods as well as how they can help them in satisfying their needs. See a great representation of this at Wallner St. Louis Homesellers.
- Efficient use of space
The available white space is where you need to offer consumers everything they need to know about your business and products. Since consumers will scan a web page from the top left to the right bottom, then you can arrange the information in that order. Visit Reveal NEMT Software to see an example of this. The top left should appeal to them so much that by the time they reach the right bottom they will be searching for the “buy now” button. Within the page, you can use links to enable them to access other pages that will still ensure that they want to buy from you.
- Avoid technical problems
Look at the site HHG Divorce Attorneys and click on a few links. You’ll notice they all go to blog posts or landing pages. No user wants to click a button that leads them to 404 errors. While some tolerate such issues, most users will be quick to move on to your competitor’s web page. Therefore to ensure that those who visit your landing page keep reading, do extensive testing before launching your website. That way, users will trust your landing page and feel confident about forwarding their credit card details as well.
- Gather reviews
The main objective of any landing page is conversion in which a user will pay for a product, or subscribe to a service. Still, even if the user does not end up buying from you, the details they leave, such as the email address are vital in approaching them from a different angle. The positive reviews on eldercarechannel.com are a testament to this. Prospective customers can read reviews and see that past clients were well pleased with their experience.
As much as a user was not interested in buying a product or service, if you gather positive reviews and market your products using them, then a user will be prompted to try them out and prove if other users are telling the truth.
- Using social media
Liberty St. Louis Mortgage understands that word of mouth is a reliable marketing tool, and when your customers share their positive reviews on social media, then they will have advertised for you. Therefore make your landing page shareable by having Facebook, and Twitter share options. Such platforms also use this strategy to target former visitors who browse through news feeds by reminding them of the reason they visited in the first place.
- Choose images carefully
A buyer wants to see what they are going to buy to confirm the features being advertised and a house is definitely no exception. See REI St. Louis House Buyers as an example. Most online shoppers who give negative reviews will usually complain that the product did not come in the color advertised, or some of the other attributes shown in pictures are not similar to what they received.
Therefore, since space is limited, you should compress and web-optimize the files. As such, even if the quality may be compromised, the images will match the products. To attract the users, ensure that you have displayed the most attractive sides of the product.