The appropriate medium

We spend all day communicating, and we’ve invented a myriad of ways to do it. You can buy a stamp, press a button, rent a room or use a microphone. Choose wisely.

Don’t send an email when you should pick up the phone instead.

Don’t send a text when an email makes more sense.

Don’t have a meeting when a memo is more likely to get the point across.

Don’t give a speech when a blog post would reach more people with more impact.

And don’t write it down when it’s better said live…

Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

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