It’s not that difficult to write a headline that people click on.
But a headline that people click on is rarely one that earns trust, sustained attention or action.
Which means that if you’re looking for more than a click, you’ll need to walk away from the bait and switch that’s now so common.
Just because you can trick people and swindle a click doesn’t mean you should. Because, as we know, measuring the wrong thing is worse than measuring nothing at all.
For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.