Toward full stack

Find the right clients

Earn their attention and trust

Identify the problem

Find their fear, embrace their objectives

Prototype possible solutions

Create an architecture that supports your solution to the problem

Build a minimum viable solution

Test it

Program a well-documented, resilient piece of code

Test it

Debug it

Ship it

It’s easy to get distracted by the part of the stack that we consider to be our job or simply our expertise. But it’s all connected.

Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

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