Widest common denominator

If you’re creating something where widespread inputs, usage and adoption lead to significant benefits, it’s worth considering who you’re excluding.

The curb cut turned out not simply to be a boon for wheelchair users. At low cost, it opened the sidewalk to a significantly larger audience of strollers, delivery people and skateboarders, too.

Often, we make the mistake of focusing on too broad an audience. Obsessing about the minimum viable audience forces us to make something that’s truly better. But once we identify those we seek to serve, broadening access is a powerful way to add impact.

This isn’t a matter of high or low, more or less. It’s the power of thinking hard about who it’s for and what it’s for.

Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

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